Boost Beer Sales with Gravity Flow

Flat Shelving Equals Flat Sales

• It's a proven fact: beer retailers sell more beer and spend less time stocking shelves with B-O-F behind their doors. A store with $9,500 per month in beer sales sees an ROI on new shelving within one year. Years two, three and more realize newfound profits.

• Call 800.323.2517 to Discover Your Store Benefit

  We'll work with you to calculate your store's potential revenue growth, labor and energy savings and ROI timetable. A store with 6 doors of beer can expect to save more than 234 hours of labor per year with B-O-F shelving. It can also put more front-facing product at customers' fingertips, reducing out-of-stocks and increasing sales by 3%. Per store annual sales just grew by $3,420. Add the sales increase and labor savings to calculate ROI. Enjoy the fruits of our labor for years to come.

• Gravity Flow Shelving Offers Key Benefits

  B-O-F shelving makes stocking and maintaining your beer coolers more profitable:

  • Gravity flow keeps product in saleable position and condition
  • "One touch" loading and easy cleaning minimize labor costs
  • Increased pack-out of 300% yields higher sales and profits, minimizes out-of-stocks
  • Superior presentation enhances the customer experience

• Click to Review Assumptions and Beer Statistics

  Our Calculations Assume the Following

  • Average store beer sales = $9,500 per month ($114,00 annually)
  • National minimum wage = $7.50 per hour
  • Store features 6 doors of beer
  • Shelving = 4' deep
  • B-O-F shelving systems save 45 minutes/week or 39 hours ($292.50) per year per door of stocking time, because they hold more product and are easier to load.
  • Front facing cold beer (no out-of-stocks) increases sales by 3% or $3,420 per year.

  Industry Beer Statistics

  • Given a choice, shoppers prefer to buy cold beer (Source: Anheuser-Busch, 2008).
  • Beer is an important category at retail and is more widely purchased than any other type of alcoholic beverage (Source: Anheuser-Busch, 2008).
  • Grocery is the most common beer channel choice (46%), followed by liquor stores (22%), c-stores (14%), “other” (8%), mass merchandisers (5%), drug stores (2%) and club stores (3%) (Source: Anheuser-Busch, 2008).
  • The c-store channel, however, is important volumetrically, driven by store count and purchase frequency (Source: Anheuser-Busch, 2008).
    
  • Beer ranks #2 in product category sales and is the highest selling item in the cooler among c-stores that sell beer (Source: NACS, 2005).
  • C-store beer shoppers are critical to driving traffic and building transaction size, as beer shoppers spend more per trip than the average c-store shopper (Source: Here’s to Beer).

  Twenty-two (22%) percent of beer shoppers will not substitute if their product is unavailable. Being in-stock (especially on the weekends) is critically important to reduce out-of-stocks and maintain customer satisfaction. (Source: A-B Out of Stock Study)

  Contact B-O-F Today

  discover how gravity flow shelving can increase your beer and wine sales, reduce labor expenses and enhance your customer experience, call us at 800.323.2517.